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Not-for-profit web studioUnited KingdomThree businesses at a time

Great shops. Better websites.

The best businesses on your high street have the worst sites on the internet. Llama Studio fixes that, properly, for £25 a month with hosting included. No build fee. No contract.

£25 a month · hosting included
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01

Why this exists

Small businesses don't need a bigger website. They need one that works, and someone who can help.

The people who run the good shops are brilliant at their craft and have no time. So the website gets quoted at thousands, or it gets built on a template nobody can edit, and then it sits there for four years with last summer's opening hours on it.

Llama Studio is a not-for-profit studio built to remove that problem. One flat monthly fee that covers hosting and the studio's running costs, with every penny of profit going into getting the next small business started. A real designer, a real conversation, and a site that goes live in days rather than quarters.

Because the fee is small and the standard isn't, we only take three businesses at a time. That's the trade.

£2–5k
Typical quote an independent business gets for a simple five-page website, before hosting and changes.
£25
Per month, hosting included. Design, build, copy, unlimited edits, and dedicated email support. Your domain is billed separately, and booking or payments are optional add-ons.
10 days
From first conversation to a site that is live, indexed and taking enquiries.
100%
Of profit funds the start of the next small business. Nothing is taken out of the middle.
Zero
Build fees, tie-ins, upsells, or ownership claims over your domain and content.
02

The shopfronts

Llama Studio is newly launched. The six below are sample cases, built to show the format and the standard. Each one is a working website you can open and use, deliberately built in a different style. Real businesses replace them as they ship.

Kestrel Auto WorksEst. 2009
A car raised on a two-post lift in a two-bay workshop.

Independent garage · KetteringSample case

Put the reg in, and the car books itself in

The registration pulls up the make, the model and the date the MOT runs out, then the price of every job is on screen before anything is confirmed. No form to fill in just to be told a number.

10s
Reg to MOT date
−38%
Calls asking a price
6 days
Brief to live
IrongateEst. 2014
Two boxers sparring in headguards in a ring.

Combat gym · SheffieldSample case

Sixty-one classes a week, on the page instead of behind an app

The whole timetable, the coach on each mat and what every membership costs, all readable in ten seconds. Beginner sessions are flagged, so nobody turns up to the wrong class and never comes back.

61
Classes listed
−46%
“When are you open?”
7 days
Brief to live
YarrowEst. 2016
A loose garden-style bridal bouquet of cream and blush roses held at the waist.

Wedding florist · HarrogateSample case

Prices on the page, so the wrong enquiries stop coming

Every florist they knew made couples book a consultation before naming a number. Publishing the real prices cost them the enquiries they would have talked round, and saved them the evenings they were wasting.

−54%
Wasted consultations
3 days
To a costed proposal
11 days
Brief to live
Alderbeck VetsEst. 1998
A vet kneeling beside a red-coated dog in a consulting room.

Veterinary practice · OtleySample case

Appointments, repeat scripts and out-of-hours in one place

The three things every client rings up about, all answered on the page: fourteen days of live slots, a repeat order that takes a minute, and the night number with the charges next to it.

−38%
Reception calls
14 days
Of live slots
9 days
Brief to live
Redgate PlumbingEst. 2011
A heating engineer soldering copper pipework by the light of a head torch.

Plumbing & heating · NottinghamSample case

Published prices, so the phone stops ringing for quotes

Every common job priced in public, with a picker that shows what is included and how long they will be in the house. The quote calls dropped away; the booking calls did not.

−41%
Quote-only calls
62
Published prices
8 days
Brief to live
Ashcroft ElectricalEst. 1997
An electrician testing a three-phase distribution board with a multimeter in a warmly lit plant room.

Commercial electrical · HalesowenSample case

A contractor's site built to win the tender, not the callout

Commercial work is won on credibility rather than emergencies. Sector proof, certifications and real project photography, arranged so a facilities manager can tell inside thirty seconds that you do their kind of building.

×2.6
Tender enquiries
5
Sectors covered
9 days
Brief to live
All twelve case studies
03

How it works

01

A conversation,
not a brief

Thirty minutes in the shop, or a video call if that's easier. What do you sell, who buys it, and what is the one thing you want the website to do. No forms to fill in, no discovery phase, no invoice for the meeting.

02

One page,
mocked up first

You see the real layout on screen before anything gets built. The type, the colours, where your photographs sit. Changing a mock-up takes an afternoon and changing a finished site takes a week, so this is the point where you tell me it's wrong.

03

Built and live
in ten days

Design, copy, photography direction, hosting, Google Business, the lot. Fast on a handset, readable by a screen reader, and yours: I register the domain in your name, on your card, so your content and your address stay yours.

04

Looked after,
indefinitely

New prices, new hours, a new member of staff, a Christmas menu. Email me and it's done that week. That's what the £25 is for.

Your £25 starts the next shopfront.

Nothing is taken out of Llama Studio. The fee covers hosting and the studio's running costs, and 100% of the profit funds the start of the next small business on the list. Three at a time, each one paying forward to the next.

100% of profit · into the next build
04

What it costs

Price list · no build fee, no contract

Design and build
Included
Copywriting
Included
Hosting
Included
Unlimited small edits
Included
Google Business setup
Included
Accessibility & speed pass
Included
Dedicated email support
Included
Leaving whenever you like
Included
Total£25per month

Not included

Domain name registration
Paid by you
Domain renewal, each year
Paid by you

Your domain is registered to you, in your name, and billed to you directly by the registrar. It costs a few pounds a year and it means nobody can hold your address hostage. Llama Studio sets it up and never owns it.

Add-ons, only if you need them

Appointment booking Bookable slots, confirmations and reminders, run by you. For hairdressers, vets, dog groomers, garages, anyone with a diary.

+£10a month

Online ordering and payments Take orders and money on the site. For takeaways, delis, bakeries, anyone selling ahead. Stripe or PayPal charge their own transaction fees, billed to you directly by them.

+1%of takings

Registered charities, community groups and social enterprises pay half. That's £12.50 a month, add-ons included at half price too.

Where the £25 actually goes.

Hosting, software licences, insurance and the studio's running costs. Design and development time is given, not billed.

100% of profit funds the start of the next small business. Not a share of it, not what's left at year end. All of it, straight into getting the next shopfront on the internet: the design time, the build, the setup.

Also not included: paid advertising, large-catalogue e-commerce, custom software, and anything better served by a proper agency. If that's you, I'll say so and point you somewhere good.

If you need to take bookings or payments, there are two add-ons and they're priced the same way as everything else: at what they cost to run. Card processing fees always go straight to Stripe or PayPal, never through me.

05

The inside of the business

A website brings the money in. This takes the cost and the hours back out.

Your website is there to earn: more orders, more bookings, fewer calls you have to answer twice. The work on this page does the same job from the other end. It cuts the hours, the overheads and the small repeated mistakes that quietly eat what you make.

Both ends of the same number. I build internal tools, automations and data that answers a question instead of raising three more. Same discipline as the websites, pointed at the inside of the business rather than the front of it. Most businesses have both problems and only ever get told about one.

A list of the same four jobs repeating down the page: export the orders, reformat the sheet, chase the late ones, email the summary. Below a red rule, the words: runs itself, every Monday.
01

The same job,
every week

Copying figures between two systems. Reformatting the same report. Chasing the same five people for the same five things. If a person can describe the rules out loud, the work can usually happen without them. This is the least glamorous category and reliably the most valuable.

02

The spreadsheet
holding it up

Every business has one. It is fragile, one person really understands it, and it breaks quietly rather than loudly. Replace it with something that survives a stray paste and tells you when the numbers move. That removes a risk most people have stopped noticing.

03

The tool that
isn't built yet

Small internal software shaped around how you actually work, rather than how a subscription product assumes you do. A quoting tool, a rota, a stock checker, an approvals flow. Built in days, not quarters, and it does exactly one job properly.

04

Numbers that
never line up

The numbers exist somewhere: the till system, four spreadsheets, an inbox. Getting them into one place, asking them a plain question, and then having that question answered every morning without anyone opening anything.

Every one of these is different, so there is no price list. Tell me where the time goes, in your own words, and I will tell you what it would take to get it back, including the times when the honest answer is that it isn't worth automating.

Tell me what's eating the time →

06

Who's behind it

A designer's desk in warm afternoon light: an open notebook with hand-drawn website wireframes, a pencil, a marker and a cup of black coffee.
Name
Andy Stride
Day job
Chief Operating Officer
Company
Good Pair Days
Sector
DTC wine subscription
Focus
Operations, CX, Logistics, Retention, Finance, Strategy, AI Implementation, Small Business Growth
Based
United Kingdom

I'm the Chief Operating Officer at a subscription wine business, which means every part of it is my responsibility. Llama Studio is that discipline, pointed at every small business.

I'm Andy Stride, Chief Operating Officer at Good Pair Days, a direct-to-consumer wine subscription business. The title says operations. At this size it means the whole company: customer experience, logistics, retention, finance, strategy, growing the thing, and the numbers underneath all of it. If a part of the business isn't working, it becomes my job.

Llama Studio started with a pattern I kept noticing on my own high street. The businesses I admire most are run by people who are excellent at one thing and have no time for the web. They get quoted thousands, or they get sold a template they can't change. Either way the site ends up out of date and quietly costing them customers.

Most of what makes a subscription business work is exactly what makes a shop's website work: say the true thing clearly, make the next step obvious, remove the friction, then measure whether it moved. It doesn't take a rebrand. It takes attention.

So the deal is simple. I bring operating discipline and design taste, you bring the thing you're brilliant at, and we get your shopfront on the internet looking like the shop you actually run.

07

Let's talk about your shopfront

Six questions. No sales pitch.

Tell me about the business and what you want the website to do. If Llama Studio is a fit you'll hear back within two working days with a date for a conversation. If it isn't a fit, you'll hear that too, with a better suggestion.

Nothing needs to be ready

No copy, no photographs, no logo, no domain. If you already have them, good. If you don't, that is the job. Bring the shop and half an hour.

Rather just send an email? →

Goes straight to hello@llamastudio.co.uk. You will hear back within two working days.